Black Black Gum (National ADDY Award Winning Campaign)

This project was so much fun to do and such a big learning experience. A collaboration with brilliantly hilarious copywriter Butch Smith (http://butch-smith.com), I got a chance to really push myself with the illustration and typography of this series of ads.
BlackBlack is a minty caffeinated gum. We aimed for early twenty something students and entry levelers who would appreciate the scary intensity and irreverence of the copy and artwork.

 
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