Working within established brand guidelines and using pre-existing assets, I was inspired by the logo to create a "modern apothecary" feel for the collateral and banner ads.
What's great about these cards is that they were designed with InDesign and converted to an interactive PDF with Adobe Acrobat so that the client has the freedom to edit the information as needed and send the cards to the printer.
The "modern apothecary" concept began with this banner campaign.
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