Long Play is a company at the intersection of cannabis and music culture formed by the merger of two leading cannabis brands (GCH, Inc. and Pure Greens). I co-created the identity with Isaac LeFever in close collaboration with SVP of Brand, Elizabeth Hogan. My contributions included naming the new company, determining the analog direction of the identity and the typographic basis of the wordmark (the final icon and final wordform were completed by Isaac). I continued to develop the look and feel of Long Play in digital, environmental, and print environments.
Concepts and Process
Concept Explanations and Logo Variations