When a pandemic hit and ruined many people's lives, least of which, my plan to sell toys, I reinvented the Tragic Monsters brand as an on-demand T-Shirt company. This social campaign introduces the brand by showing that Tragic Monsters isn’t just a brand sold by some online weirdo, it’s a banner that all outcasts, weirdos, and socially awkward kids and adults can rally behind. Unfortunately, the quality of on-demand printing turned out to be unreliable, so the campaign was put to a halt. Still the groundwork is done, and one of these days Tragic Monsters will return! You have been warned.