Willie Nelson loves animals, so it wasn't a stretch to get him on board with a CBD line aimed at everyone's furry friends. This project moved quickly in order to make a debut at Super Zoo 2019. While Isaac LeFever developed the packaging and core branding elements, I expanded the brand into environmental, digital and print.
It all started with a concept, a tiny model cut out to get an idea of the space.
As packaging art evolved so did the booth art.
I very badly wanted us to have a mini-burro or two to warm up the booth. Sadly, the budget didn't allow for it, and although I offered to pay for one myself, no one going to the show was willing to clean up after this furry friend. On returning from the show, everyone who went said we should have gotten the burro. Next time!