Creative immersion and exploration.
The CEO and VP of Brand wanted to give investors and partners a feel for what Long Play meant as a brand at the intersection of Music and Cannabis. They asked me to create concepts that showed a company that encompases those values even when hard at work.
The problem of cannabis retail in Washington and Colorado (the only two legal states when this was created), is that the customer is not legally able to browse and interact with any of the product on their own. The sales team wanted a way to show the value of our brand to the retailers and give undecided customers a name to request when it was their turn to order. I designed the reclaimed wood background with lighted sign and edison bulbs - what better beacon than actual lights? Molly Parnell helped me get it from concept to reality and provided lots of helpful feedback along the way. I also designed the collateral (and wrote the copy) telling the story of Willie Nelson’s history with cannabis.
Made for our Halloween party, “Ghouls in Space,” one of the big displays was a peek into E.T.’s world of plants. You can see the moon behind him and a little Boglin hiding out in the foreground.
The semi-permanent art installation also known as my home. My partner and I love Halloween. Over the last few years I’ve designed and built props and lighting to transform our home from the outside. We also have a basement that we’re transforming into a permanent Halloween installation.
Got a branding, advertising, or experiential project? Let's chat! Share your goals and challenges with me, and together we'll craft a strategic plan to connect with your audience in a genuine and impactful way. Reach out, and let's create something special!